Google Analytics 4

On July 1, 2023, standard Universal Analytics properties will stop processing new hits. Make sure you switch to GA4 as soon as possible.
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Diagram of relationships between different aspects of Google Analytics, including graphs of different trends and demographic data

Google Analytics 4

Learn from the experts about the latest Google analytics platform, its new features, and how it impacts your future SEO and marketing strategies.

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Measuring Success: How to Use GA4 for Your Marketing Strategy

Google Analytics 4 is the way of the future, and marketers need to be prepared to use it to their full advantage. But how do they get started?

Understanding GA4: The What, How, and Why Marketers Need to Know

Join data analytic experts as they highlight GA4's new characteristics, detail how and why it's different from Universal Analytics, and answer questions about what changes, adjustments, and potential challenges to expect from this new type of reporting.